3 Review(s)

Tourism Marketing Management is a comprehensive textbook specially designed for students of tourism, and hospitality management. It provides a balanced approach to the subject, covering all the key concepts, and is well supported by examples, illustrations, and cases. The book begins by introducing the subject of tourism marketing and its related concepts, bringing forth the challenges associated with this field. The concept of tourism is very complex to define though several attempts have been made by renowned writers to explain it.