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This book provides a unique perspective on recent advancement in management practices by discussing the various effective and viable practices. Management is an area witnessing continuous updations in today’s scenario. This volume not only covers chapters on dynamic management practices but also covers various experiences of eminent scholars across India. With the motive of providing a single book volume addressing issues from organisational stressors, knowledge management, social entrepreneurship, cause-marketing. GST and Indian retail, CSR practices, women entrepreneurship, celebrity endorsement, fashion business management, managerial counselling, information media, impression management, e-commerce, and environmental entrepreneurship. This book thus is an important basis of information on contemporary issues, practices in management for academicians, researchers, industry professionals, management and other such multidisciplinary students.