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Research serves as the foundation for knowledge generation and educational advancement. In fields extending from the sciences to the social sciences and management, a solid knowledge of research methodology is crucial for both students and the research scholars. This book, Research Methodology, has been specifically tailored to address the needs of undergraduate (UG), postgraduate (PG), MBA, M.Phil. and Ph.D. students enrolled in the various universities of India. The topic of research methodology may often appear frightening and complicated, especially to beginners. Composed in simple and clear language, it interprets the core principles of research in a manner that is easily grasped, catering even to those engaging in research for the first time. This book thoroughly addresses the entire academic research workflow—from the fundamentals of research to the literature review, research design, hypothesis formulation and testing, with methods for data collection and analysis. It places particular focus on significant topics such as plagiarism, research ethics and the proper structure for writing research papers and reports.