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Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. The fourth edition will continue to be strong in delivering a technical approach while presenting more real world applications. Table Of Contents Introduction to Research Scientific Investigation Technology and Business Research The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development The Research Process: Step 6: Elements of Research Design Experimental Designs Measurement of Variables: Operational Definition and Scales Measurement: Scaling, Reliability, Validity Data Collection Methods Sampling Data Analysis and Interpretation The Research Report Managerial Decision Making and Research Module: A Refresher on Some Statistical Terms and Tests A Final Note to the Student Glossary of Terms References Statistical Tables Index