3 Review(s)

• An Introductory Approach to Retail Management • Retailers and Retail Institutions: Meaning, Types and Functions • Retail Customers • Retail Market Segmentation and Positioning • Retail Locations • Store Layout and Design • Category Management • Retail Merchandise Management • Retail Pricing • Retail Channels/Communication and Promotion • Customer Service and Relationship Marketing • Retail Information Systems and Research • Role of Learning, Perception, Attitude and Motivation in Retail • Managing Retail Ecosystem and Personnel • Financial Dimensions in Retailing • Retail Internationalisation/Globalisation and Challenges to India