Rethinking Tourism : Chronicle of a Stormy Journey(Paperback, M.P.Bezbaruah)
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About The Book: This book is a collection of many articles written during a period when tourism and hospitality sector were going through an unprecedented crisis due to the Covid 19 pandemic. The articles chronicle the dimensions of the problems as they emerged, the impact on income and employment, the struggle of the industry to stay afloat, the slow process of recovery and the resilience of the industry through the entire period. It is a narration of the experience of an unusual time and the history of global tourism and that of India will be incomplete without such a narration. The book also looks at the future challenges and opportunities, of sustainability, impact of fast changing technologies, of the responsibility of tourism and hospitality towards the new doctrine of the “planet, people and prosperity”. The book has been described asprimer for tomorrow’s young leaders around the world. About The Author: Mr Madan Prasad Bezbaruah, IAS (Retd.) former Secretary to Ministry of Tourism, India is an internationally recognized tourism professional. He represented India in the Executive Committee of UNWTO for five years and was later member of UNWO’’s Strategic Group. UNWTO made him its Honorary Permanent Representative for his contribution to global tourism. He was also Chairman PATA, consultant to ADB and UNWTO, and Member NE Council in the rank of Minister of State. He has spoken at numerous national and international fora like UN-World Tourism Organization, ESCAP, WorldBank, Pacific Asia Travel Association, Canadian Tourism Commission, China National Tourism Authority, Japan Tourism Board, Monaco World Summit, International Peace Institute etc.Besides numerous articles and book chapters he authored three books- 'Indian Tourism: Beyond the Millennium", “The Guest is God-Reflections on Tourism”, “Frontiers of New Tourism" and is the Chief Editor of five volume encyclopaedia- "Fairs and Festivals of India" . A first-class M.A from Delhi School of Economics he is al