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To future-proof your business, you need to do more thanmerely offer high-quality and great service. You need tobecome Ridiculously Easy to Do Business With. Thispractical guide offers over two dozen categories of policiesand behaviors that cause “friction” (frustration) for yourcustomers and clients. If left unaddressed, you willundoubtedly see a steady exodus of customers as theyseek more accommodating and aligned alternatives.Customer will leave you for competitors if you give them areason to