3 Review(s)

Rocket tells the story of how sixteen remarkable business leaders created great brands. Every story is connected to a �how-to� lesson and by the end you�ll have what you need to turn your best customers into apostles cravers and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor this authentic vibrant and engaging book brings you the latest practical techniques for knowing your customers� desires and behaviors in order to deliver intimately rewarding experiences every time they shop - including knowing what they need before they do. About the Author Michael J. Silverstein is a senior partner and managing director of the consumer practice at The Boston Consulting Group. He is the bestselling author of Trading Up The $10 Trillion Prize Women Want More and Treasure Hunt. Dylan Bolden Rune Jacobsen and Rohan Sajdeh are all senior partners and managing directors at BCG.