3 Review(s)

Rural Marketing 2nd Edition, authored by Pradeep Kashyap, is a comprehensive book for those who want to learn marketing in a rural Indian context. It discusses all the aspects of rural marketing and the need for Corporate Social Responsibility. About Pearson Pearson is one of the biggest education companies in the world. Their books help in facilitating the education of 100 million people worldwide. They cover a wide spectrum of subjects including: business, technology, sciences, law and the humanities. Their books and resources help students learn, teachers teach and professionals evolve through their career. Pearson has designed their learning tools in a way that will help people expand their knowledge, develop skills and know their potential.