3 Review(s)

Rural marketing: Concepts and Practices is a comprehensive book for students of Business Management. The book comprises chapters on Indian rural market, rural marketing research, rural marketing mix, rural marketing of consumer durables, and e-rural marketing. In addition, the book consists of several examples and case studies to help understand the concepts of rural marketing better. This book is essential for students and professionals of marketing. About McGraw Hill Education McGraw Hill Education is an Indian academic publishing company involved in releasing expertly authored books for students studying in India. McGraw Hill books present material which goes beyond traditional books and offer students an edge so that they can excel in their educational endeavors. The company has also released books like NTSE Practice Papers Class-X and Study Package for NTSE Class VIII.