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This book will help you to:•Understand all aspects of sales management functions•Learn how to manage the sales channels and sales-force•Discover the relationship between sales and marketing•Study various selling tools, sales techniques, and sales strategies•Explore various sales promotion activities to increase sales•Learn channel conflict management and resolution skillsThe book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals who teach sales and marketing management courses.About the SeriesSales Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals and entrepreneurs learn essential management lessons. This series of books has been written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.