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In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of lifeâ??s most important mattersand make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real worldThey make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled togetherAnalysis stratgies book