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An applied, one-semester introduction to sampling methods for non-mathematics majors that uses simple numerical illustrations to provide an intuitive understanding of concepts and confirm major results. The text describes various methods for sample selection and estimation including unequal probability sampling and the prediction approach. The accompanying disk contains data files for ten cases and two computer programs- one of which is an interactive DOS program designed to serve as a tutorial by assisting the implementation of sampling formulas. The book is intended primarily for upper-level undergraduate or graduate level students of business, government, health administration, economics, political science and other social sciences. It may also be used as a main or supplementary text in service courses on sampling offered by statistics and math departments.