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It's a relaunch of Igora Royal! True Color In High Definition. Developed with colorists, for colorists, Igora Royal stands for true color: True Performance, True Inspiration and True Partnership. It empowers you to create by providing true-to-swatch results, amplified intensity and maximum coverage. Igora Royal delivers 100% Reliability for Unique Looks - even under challenging conditions. This is the core line for all natural & fashion color worlds. Choose from over 90 shades.