3 Review(s)

Screw Business As Usual discusses a different business paradigm, one that makes profit without losing sight of its moral and social responsibilities. Summary Of The Book Screw Business As Usual puts across the idea, already gaining credence, that businesses need to help the people around them and also care about the environment, and the world in which they function in, in order to survive as viable business entities in the future. He gives this idea a pithy name, Capitalism 24902. The 24902 represents the circumference of the Earth. Which implies encompassing the whole world in this business paradigm. The author does not stop at just proposing the idea. He also talks about how his own businesses have started implementing various plans for the benefit of many communities and the environment. He also highlights how other major companies have begun functioning in this direction. He talks about Jeff Skoll, the first president of ebay, helping Al Gore get across his message about global warming, through the film An Inconvenient Truth. He also discusses how an international yoghurt company partnered with a Nobel Prize winner to procure dairy supplies from small scale farmers in Bangladesh, in the process empowering women entrepreneurs. Husk Power generates electricity in India from rice husks. The electricity thus generated is enough to fulfil the basic power needs of around 30,000 homes. Using these and other interesting stories, Screw Business As Usual shows how involving themselves in improving social and environmental development, and operating with social and environmental responsibility is the growing trend for businesses.The author says that this is not just a trend, it is the way of operation for businesses of the future. About Richard Branson Richard Branson is a highly successful British business magnate. Other books by Richard Branson are Losing My Virginity, Like A Virgin: Secrets They Won't Teach You At Business School, and Business Stripped Bare. His writing includes an autobiography and books that help the readers in working towards personal and professional success. Richard Branson was born in 1950 in Blackheath, London. He ran a records business from the crypt of a church, under the business name of Virgin. He later started a record shop and from the profits, launched Virgin Records. With growing success, he ventured into many diverse businesses and is the founder and chairman of Virgin Group, a conglomerate of more than 400 different companies. He is now ranked as the fourth richest citizen of the United Kingdom, with a net worth of around US$ 4.2 billion.