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- What do influential people know that the rest of us don't? - Do they have a secret recipe for making an impact whatever the situation? - Is there a special alchemy at work? Secrets of Influential People reveals the 50 things you need to know to make sure you get your message across in a range of contexts. Some will surprise you, and all will inspire you. Put these 50 simple strategies together and you will have a recipe for success, a proven formula that will unlock the secrets and uncover your potential.