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When the protective layer of teeth (enamel) is worn away or gums recede, the dentine underneath can become exposed. When the exposed dentine comes in contact with hot, cold, sweet, sour food and drinks or even toothbrush, it can trigger a sharp short sensation called tooth sensitivity. Sensodyne has designed and formulated an entire range of toothpastes to help protect people against tooth sensitivity while still providing the benefits of fluoride, cavity protection, fresh breath and whitening to maintain healthy teeth & gums. Sensodyne Rapid is a daily fluoride tooth paste that acts rapidly against tooth sensitivity, while still providing the benefits of a regular paste like strong teeth and healthy gums. It starts to act rapidly by building a mineral-like layer over exposed dentine and within the microscopic channels. This formulation is specially designed without any parabens or preservatives. The toothpaste helps beat sensitivity fast so that you can enjoy your favorite foods and drinks without the worry of sensitive teeth. Brushing twice a day builds ongoing protection against tooth sensitivity. For optimal care, use together with a Sensodyne toothbrush. Always follow instructions and guidance included on the pack before use. Sensitive teeth may indicate an underlying problem which needs prompt care by a dentist. If symptoms persist or worsens, consult your dentist.