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Services Marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a goods-base business. Service marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move farther away from industrial importance to service oriented economics. This book is an excellent resource for anyone involved in professional services. It provides you research-based approaches and tactics your organisation needs to succeed. It helps you select fine tools among the many and varied marketing strategies and approaches, allowing you to make the best possible decisions for you and your business while avoiding the common mistakes unique to professional services firms. About the Author Rajesh Bhatt, Head, Department of Business Administration, Faculty of Management, Bhavnagar University, Bhavnagar. Table of Contents Preface Introduction to Service Marketing Service Design Service Product Management Marketing : Principles and Practices Nature of Global Marketplace Perfomance in Service Marketing Effective Customer Services Supply Chain Management and Brand Management Service Marketing Approach in Tourism Bibliography Index