Services Marketing - People, Technology, Strategy 6th Edition(English, Hardcover, Lovelock Christopher H.) | Zipri.in
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Services Marketing - People, Technology, Strategy 6th Edition(English, Hardcover, Lovelock Christopher H.)

Services Marketing - People, Technology, Strategy 6th Edition(English, Hardcover, Lovelock Christopher H.)

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For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.