3 Review(s)

Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as thealready experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.The book is a must-read for young managers, B-school students, and entrepreneurs whowish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.Services Marketing Essentials You Always Wanted To Know prepares the readers to meetthe challenges and seize the opportunities in today’s dynamic marketplace, especially whenthe service industry is growing exponentially worldwide.This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.