Seth Godin : Purple Cow(Paperback, Seth Godin)
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Published in 2005 by Penguin UK, Purple Cow: Transform Your Business By Being Remarkable is available as a paperback. Key Features: The book is an international bestseller that has sold over 150,000 copies in more than 23 print runs. It has made it to the bestseller lists of the New York Times, Wall Street Journal and Businessweek.