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Smart Start-Up Management: Operating Your Business Effectively is the follow-up text to Smart Start-Up Essentials: An Introduction to Effective Entrepreneurship. This second book in the series helps new entrepreneurs make the transition to becoming managers and leaders. The book addresses the most essential issues for effectively managing start-ups, and ensuring that new businesses survive. The four succinct sections of the text focus on the drivers of successful business management. The first section discusses creating smart business and life strategies. In the second section, students learn about planning and managing business financials. The third section examines smart ways to recruit and manage employees, and the fourth section is devoted to smart marketing. Specific topics include: setting goals and objectives that support the mission of the business; conducting accurate financial forecasts; applying the right tools to identify, attract, and engage customers; and taking advantage of global markets and electronic sales opportunities. From how to create the right vision and mission, to establishing a climate of care, Smart Start-Up Management provides readers with clear and useful guidance for operating a new business effectively, which will help it survive.