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This is a comprehensive guide to getting the most from strategic alliances. It is part of a series that guides readers through the benefits and pitfalls of corporate alliances. From choosing a partner to matching cultures, goals, aspirations, and resources; from dealing with conflict to building competitive advantage in order to access new markets, technologies, and knowledge, this is a unique guide to the power of collaboration. "The Smart Things" series has established a reputation as a first-choice for hassled executives who want to stay in touch with the latest thinking. Each book delivers a sharp introduction to the basics, as well as sharing experience and tips from the gurus on the frontiers of the field. Its innovative "build-your-own-book" format and design create an unforgettable learning experience.