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Our business society had developed long time from farming period to manufacturing period, then to service industry period, till to nowadays technology service and manufacturing period. It brings this question: Can technology or human behavior may influence economic development? How social change may influence service need change? In my this book, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict individual service need behavioral change to let businessmen learn how to choose the reasonable or right methods to attract customers to choose the kind of service in preference.