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Social Marketing in India 1st Edition, authored by Sameer Deshpande and Nancy R. Lee, provides readers with a marketing planning process that consists of ten steps. The book encourages social change managers to choose a systematic approach to behaviour and brings together social marketing thoughts. About Sage Publications Sage Publications is a publishing house. they have authored books like International Politics: Concepts, Theories and Issues, Organization Development : The Process of Leading Organizational Change 2nd Edition, Political Thought in Modern India, The Sage Handbook of Film Studies and Developing Research Proposals.