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Updated to reflect the latest technological innovations-and challenges-the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers:- a thorough history of social media and pioneers of the field;- chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others;- discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and- real-world examples of successful social media campaigns.This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.