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Why is there a need to understand the importance of social media? It is 2017 and it is really time to face all the new strategy that exists within this world. Almost everyone around the world is aware of social media and they know how it actually works? But do you really think you are a master of social media if you are told that Facebook is more active on Fridays and has a different network of communication on Twitter? You do not know social media well because it has huge implications and needs your time to understand its diverse nature better. Therefore, it is better to show you the importance of social media marketing with online marketing services that are offered to the businessman to grow their business. But let's have a look on social media. Why and what social media? what is marketing? It is actually the process and activity for the creation, communication and delivery of value for customers. What is social media marketing now? Social media says that the basic purpose behind social media marketing is to build a brand or increase brand visibility by helping build good relationships as well as relationships with potential customers. These things are largely at hand but are you still wondering why you should use social media?