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Social Media Marketing For Dummies By Shiv Singh and Stephanie Diamond is an indispensable guidebook that supplies an abundance of tips, new tricks and strategies to build, enlarge or launch small or large scale business via the social media sites. All up-to-date techniques of social media marketing are discussed here. Summary Of The Book For those who are still novices in the world of social media, and who at the same time wish to explore the many facets of social media for their business purpose, this book stands just ideal. Whether you want to expand the number of audience, bring in more customers, launch a campaign, or enlarge your business, the book Social Media Marketing for Dummies will direct you towards the right track. The book is a transporter of invaluable information for all those who wants to learn the techniques of social media marketing. Social media sites like Facebook, Twitter, and blog sites are becoming increasingly popular in the market today. It has become a huge boon to all, for its effectiveness and for its affordability. The book will help readers discover the various features and aspects of social media so that they know how to make your business public and launch it in the best possible way to attract a large audience. Understanding the working of social media sites is the key to good business marketing. The goals and objectives of every site are discussed here so that you get a clear idea of which site befits which business type. Social Media Marketing For Dummies is divided into five parts. Under part 1, Getting Social with your Marketing, the author introduces readers to various aspects of social media marketing to help readers in discovering potential competitors and steer them towards the right frame of mind. Part 2 covers the topic Practicing Social Media Marketing on the Social Web and under this topic there prevails a discussion on how to launch social media marketing campaigns and how to develop your social media marketing voice. Part 3 shows how to Reach Your Audience via Mainstream Social Platforms, and in this part the author discusses various issues like how to find the right platforms, how to create a YouTube strategy, how to market on twitter, how to market on Facebook, and how to market via Niche Networks. Part 4 covers Old Marketing is New Again with Social Media Marketing. Here, the author shows the technique of practicing social media marketing on your website, how to become an engaged advertiser, how to understand the social media governance and tools, how to build a social media mobile campaign, and how to apply metrics. And lastly, in part 5 the author discusses the ten best practices of social media marketing, the ten common mistakes, top ten social media marketing tools, and the ten social media marketing related blogs to read. About The Authors A president of Digital Media Works, Stephanie Diamond is from New York. She wrote such books as Prezi for Dummies, Dragon NaturallySpeaking for Dummies, and The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots. A pioneer in the arena of social media marketing, Shiv Singh is presently working as a head of Digital for PepsiCo.