3 Review(s)

Social Media Metrics For Dummies will help readers wade through all the information about social media monitoring and measurement. The authors will show readers how to use the monitoring tools available and discover the meaning behind the metrics they provide. They'll help readers integrate monitoring and measurement tactics into their every day marketing initiatives and show concrete examples of how to calculate both the financial and the non-financial ROI of social media efforts. The authors also provide real-world case studies so that readers can easily see how businesses of all kinds small and large are using this kind of technology. After using this book, readers will know where to go, what to use and how to glean information from the Internet, understand it and then put it to work for their business. About the Author Leslie Poston (Portsmouth, NH) co-authored Twitter for Dummies and has written many books, magazine articles, ebooks and blog articles for companies like Wiley Publishing, Media Bullseye, Mashable, TechnoBuffalo, TechBlorge, MacBlorge, Profy and other small press. She is the Founder and CEO of Magnitude Media, emerging media and business consultancy. Leslie is also a sought after speaker, headlining at MIDEM in Cannes, France as well as leading talks and workshops at events such as Book Expo America.