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Communication is a cornerstone of social interaction, and the study of communication and media has always moved across academic fields in the social sciences and humanities. Today it is a critical focus of study in cultural studies, business, organizational development, health, philosophy, international policy, literary criticism and psychology. SAGE Benchmarks in Communication is an exciting new series that will bring together the best of the best from across the disciplines - both classics and material previously difficult to access. Social Media Studies aims to bring together different approaches on social media studies, ranging from theoretical to empirical explorations. Through the mapping of this rapidly changing academic field, this Work is designed to reflect the intertwining relationship between social media studies and various disciplines, including media and communication studies, sociology, anthropology, political science, economics and history. It also adopts global/regional perspectives to document the academic and cultural works on social media in different societies and countries. In fact, the internet has transcended both geographical and social boundaries so profoundly that it keeps meeting resistance in all kinds of social terrain, which has also inspired considerable research work.