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Social psychology is a branch of psychology that studies individuals in the social context. In other words, it is the study of how and why people think, feel, and do the things they do depending upon the situation they are in. Social psychology is related to sociology in this regard, but instead of focusing on group factors such as race and socioeconomic class, it focuses on the individual. Also, it relies on the scientific research to generate the theories of social behaviour. Social psychology is the study of how individuals perceive, influence, and relate to others. Psychologists use number of different scientific methods to conduct research on social psychology. These methods allow researchers to test hypotheses and theories and look for relationships between different variables. Which type of research is best? This depends largely on the subject the researcher is exploring, the resources available, and the theory or hypothesis being investigated. The book will interest a wide general readership, apart from development professionals, students, NGOs, human rights organizations and policy makers.