3 Review(s)

KEY BENEFIT: Social Psychology, Fourteenth Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by thousands of readers around the world. Authors Nyla Branscombe and Robert Baron-both respected scholars with decades of undergraduate teaching experience-generate excitement by revealing the connections between theory and real-world experiences. The Fourteenth Edition offers updated content to engage readers, as well as new "What Research Tells Us About..." sections in each chapter that illustrate how research findings help answer important questions about social life. KEY TOPICS: Social Psychology: The Science of the Social Side of Life; Social Cognition: How We Think About the Social World; Social Perception: Perceiving and Understanding Others; The Self: Answering the Question, "Who Am I?"; Attitudes: Evaluating and Responding to the Social World; Stereotyping, Prejudice, and Discrimination: The Causes, Effects, and Cures; Interpersonal Attraction and Close Relationships; Social Influence: Changing Others' Behavior; Prosocial Behavior: Helping Others; Aggression: Its Nature, Causes, and Control; Groups and Individuals: The Consequences of Belonging; Social Psychology: Overcoming Adversity and Achieving Happiness MARKET: For readers seeking an up-to-date overview of social psychology