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The Indian adaptation of the 9th edition of this book on social psychology provides broad insights in to the culture, traditions and contexts of Indian society while explaining the various concepts of social behavior. The strength of this adapted edition is to actively engage the students by including real-life examples in Indian context along with the empirical Indian researches which are comparable with the vast in-depth scientific study of the various social psychological concepts.Features1. The book includes Indian case studies, data and researches so as to bring clarity about the causes, consequences and control of different social problems in the Indian scenario 2. To facilitate better learning and understanding, the book contains review questions, ‘Try It!’ exercises and knowledge testing through multiple-choice questions 3. These are retained in the adaptation with a few modifications in the Indian context. Last but not the least, this adaptation book is a dynamic introduction to the science, relevance and applications of social psychology in the Indian context 4. Special Tips for StudentsTable of Contents1 Introducing Social Psychology2 Methodology: How Social Psychologists Do Research3 Social Cognition: How We Think About the Social World4 Social Perception: How We Come to Understand Other People5 The Self: Understanding Ourselves in a Social Context6 The Need to Justify Our Actions: The Costs and Benefits of DissonanceReduction7 Attitudes and Attitude Change: Influencing Thoughts and Feelings8 Conformity: Influencing Behavior9 Group Processes: Influence in Social Groups10 Interpersonal Attraction: From First Impressions to Close Relationships11 Prosocial Behavior: Why Do People Help?12 Aggression: Why Do We Hurt Other People? Can We Prevent It?13 Prejudice: Causes, Consequences and CuresSocial Psychology in Action 1 Using Social Psychology to Achieve aSustainable and Happy FutureSocial Psychology in Action 2 Social Psychology and HealthSocial Psychology in Action 3 Social Psychology and the Law.