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This multi-authored textbook examines and explores the implications of a fast-changing world on social behaviour and psychology. Social Psychology in Everyday Life provides broad insights into the ambivalence of the twenty-first century, where the rising standard of living along with growing technological influence has not necessarily translated to greater happiness and contentment in our lives. The new textbook studies this conflict in the contemporary society by applying the principles of social psychology in our everyday life. Written as per the prescribed curriculum, exhaustive in its approach and covering Indian research and findings, this book strikes a balance between theoretical understanding and its manifestation in the practical facets of life. Apart from the deliberation on classical theories, the book projects the versatility of this discipline in its applications to other fields such as law, medicine and natural sciences. In an effective and easy-to-understand manner, Social Psychology in Everyday Life helps familiarize the reader with the varied aspects of social psychology. Key Features: * Focus on application of social psychology and evidence-based findings. * Dwells on the impact of social psychology in relation to contemporary socio-economic issues. * Relatable and relevant examples from everyday life, pertaining to the exposure that students have today. * Covers recent research and includes updated literature in the field of social psychology.