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Social Research Methods is an authoritative and comprehensive guide on the qualitative and quantitative approaches to social research. Summary of the Book Social Research Methods provides a detailed and balanced introduction to various methods and approaches to social research. The book discusses the social and historical context of research and will enable students to identify ethnocentric perspectives and values and beliefs of their society. The book comprises of chapters on planning and preparation for the research, quantitative and quantitative data collection and analysis, and writing a research report. The book also contains many explanatory diagrams and interesting examples. This book will be an ideal read for students of sociology, psychology and anthropology. About W. Lawrence Neuman James Lawrence Neuman is Professor of Sociology at University of Wisconsin-Whitewater. He completed his MA and PhD from the University of Wisconsin-Madison. He has authored seven books and published 35 articles, which have appeared in several journals of repute. Dr. Neuman was honored with the university’s highest award for research, the Chancellor's Award for service to students with disabilities, and the Wisconsin Sociological Association's Outstanding Service Award for outstanding teaching and excellence in research.