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Agricultural extension education acts as a crucial linkage between scientific research and agriculture. With the agricultural sector constantly adapting to technological innovations and socio-economic transitions, the human aspect that includes behaviors, beliefs, values, traditions, attitudes, and social dynamics lies at the core of agricultural change. This book, "Sociology and Psychology in Agricultural Extension Education," is an effort to investigate and synthesize the basic principles of sociology and psychology in order to make extension approaches and communication more effective.Knowledge of rural societies, cultural values, group dynamics, and community organization is necessary for planning and delivering need-based and sustainable agriculture programs. Also, psychological knowledge of motivation, perception, learning, personality, and behavior is vital to shape farmer choices and adoption of innovations. Mixing sociological and psychological paradigms, extension professionals will have a greater understanding of their target groups and develop more participatory, inclusive, and responsive strategies.This book is primarily intended for students of agricultural extension, social sciences, rural development, and allied fields. It is equally useful for extension professionals, trainers, researchers, and development practitioners working at the grassroots level of change. The material has been carefully structured to provide both theoretical insight as well as practical applications, discussing rural social structure, leadership, social change, attitude formation, communication processes, human behavior, and learning theories applicable to adult education and farm training.