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This book undertaking a comprehensive look at the evolving, compe-titive nature of sports in the contemporary era, the book brings within its purview sports management. It explores such functions of managers like match organization player fee, media coverage, sports training, public relations, etc., and how they are central to the whole organization of sports today. Viewing the subject from the perspective of increasingly cut-throat competition, the book also brings into the continually changing nature of sports, and how managerial practices should both adhere to this change, as well as strive to bring in cohesion necessary for the practice of sports. About Author : Ishwar Das Gupta, an academician, an entrepreneur and an environ-mentalist is basically a scholar in environmental science, with post-graduate and doctorate degrees in plant biology. A unique mix of an intellectual, a sportsman and artist, Dr. Gupta has always achieved merits and distinctions in education, sports and cultural activities. He has guided various research projects on various subjects including environment management, ecosystem functioning and bioremediation technologies. He has worked as an assistant professor in the depart-ment of botany and has fourteen years of professional experience to his credit. He had been the advisor to All India Environmental Educational Centre-a non-governmental organization working for imparting postgraduate education in environmental science. Contents : Contents Preface 1.Sports Education and Training 2.Sports Skill Development 3.Sports Coaching 4.Endurance Training 5.Managing Physical Fitness 6.Exercise Management 7.Plyometrics for Improving Performance 8.Sports Nutrition 9.Managing Sports Injuries 10.Sports Motivation 11.Economics of Sports Programming 12.Policy for Sports Development Bibliography Index