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Sports Management, 1e offers insights into the evolving sports industry and practical implementation of management ideas at various levels. The book provides a comprehensive guide to the diverse field of sports management, covering topics from marketing and law to finance and business. This book delves into Sports Law, Sports Marketing, Organizing and Governance, and Sports Licensing and Strategic Alliances. Enriched with case studies, examples, and discussion questions, the content is an indispensable resource for students, professionals, and enthusiasts in sports management. It equips readers with the knowledge and insights needed to thrive in this dynamic field.