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A fishing lure is an artificial bait designed to attract fish by mimicking the appearance and movement of their natural prey. Made from materials like plastic, metal, wood, or rubber, lures come in various shapes, sizes, and colors to target different fish species. They often include hooks and may feature added elements such as feathers, glitter, or rattles to enhance visibility and vibration in the water. Fishing lures are commonly used for freshwater and saltwater fishing, making them an essential tool for anglers who seek efficiency, variety, and effectiveness in their fishing experience.