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A Fishing Lure is an artificial bait designed to attract fish by mimicking the movement, color, and shape of natural prey. Available in various styles such as crankbaits, soft plastics, spinners, and jigs, lures are crafted to provoke strikes from different fish species in both freshwater and saltwater environments. Equipped with sharp hooks and often featuring reflective surfaces, lifelike eyes, and realistic swimming actions, fishing lures are essential tools for every angler. Whether you're targeting bass, trout, pike, or other game fish, a good lure increases your chances of a successful catch.