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Start with Why, compiled by Simon Sinek, is a globally bestselling book that discusses how great leaders inspire everyone to take action. Summary of the Book Today, the secret to becoming a successful person in any field lies in asking one very important question - why? The reason why only a few people are able to be more successful than the rest and bring out their best creative instincts, the reason why only a small number of businessmen are able to make remarkable profits over and over again, and the reason why a few companies endure the test of time is nothing but the fact that they dwell on probing and continuously ask why, rather than how or what. Sinek asserts that be it Steve Jobs, the Wright Brothers, Martin Luther King Jr., or any other genius, they all had one thing in common – a relentless seeking of the whys. These are the people who seldom worried about results. People who start with why are the ones who tend to inspire others - these are the people who scale greater heights in life and inspire others to follow them. Simon discusses events from real life stories. Start with Why: How Great Leaders Inspire Everyone to Take Action offers a riveting read for those who aspire to be inspirational, and for those who wish to look up to someone to inspire them. About Simon Sinek Simon O Sinek was born in Wimbledon in the year 1973. He lived in London, Johannesburg and Hong Kong, before settling down in New Jersey. He obtained his B.A. in Cultural Anthropology from the Brandeis University, and joined an ad agency called Euro/RSCG in New York. In 2002, he started his own venture called Sinek Partners. In the year 2010, he joined RAND Corporation - a non-profit think tank established with a vision of offering research and development analysis to the armed forces of the US. Simon is popular for making the concept of Golden Circle extremely famous. His first TEDx talk, How Great Leaders Inspire Action, is the seventh most viewed video on TED.com. Start with Why: How Great Leaders Inspire Everyone to Take Action had topped the list of corporate America’s best-sellers. He has been a frequent contributor to several newspapers and magazines. Simon Sinek most regularly pens for BrandWeek and The Huffington Post, among other publications.