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Setting up a small business and ensuring its survival can be a daunting task. One in three businesses fails within a year, mainly due to a lack of proper preparation and forward planning. Starting a Successful Business aims to help anyone get into business properly and survive. This fully revised and updated new edition takes the reader through each important step in the start-up process in a clear accessible style. The major problems facing any new business are discussed, potential pitfalls highlighted, and every crucial topic analysed. These key areas include: deciding what sort of business to start, taking up a franchise, marketing, selling, customer analysis, publicity, advertising, e-business, financial management, cash flow forecasts, credit control, raising funds, setting up a limited company, business law, premises, operations management, bookkeeping, taxation employing people, insurance, IT, business planning and development, and a new section on women in business. An essential reference work, Starting a Successful Business also includes information on useful names, addresses and wesites, sources of help and a glossary of terms.