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From ancient myths and folktales to contemporary literature and film, Keyes explores the universal themes and motifs that permeate storytelling across cultures and generations. She discusses the psychology behind why we are drawn to stories, the techniques storytellers use to craft compelling narratives, and the ways in which stories reflect and influence society.Throughout the book, Keyes emphasizes the importance of storytelling as a means of communication and connection, highlighting its ability to foster empathy, provoke thought, and spark dialogue. Whether discussing the power of allegory, the evolution of storytelling mediums, or the impact of digital storytelling in the modern age, she offers valuable insights for both aspiring storytellers and avid readers alike.