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This book, originally published in 1993, develops for the US automobile industry a demand-supply model which incorporates both wholesale and retail sectors and which allows strategic pricing behaviour of US and Japanese producers to be internally determined and its effects on market behaviour and national welfare analyzed. It develops the framework for and presents the results of an econometric simulation of the transaction and wholesale prices, quantities demanded and produced, manufacturer's costs and factor demands. The impact of the Voluntary Export Restraint of 1981 on profits and consumer welfare are generated from the simulation results.