3 Review(s)

Strategic Brand Management – Third Edition, published by Pearson, mainly focusses on brand equity. It offers students a valuable perspective on the subject, and a common denominator to construe the potential consequences and trade-offs of several strategies and tactics for brand management. One of the most important objectives of the text is to provide managers with concepts and practices that will help improve the long-term productivity of their brand strategies. About Pearson Education Pearson Education has been publishing books of all genres, including science, technology, law, business, humanities and others, and has been educating more than a hundred million people across the world. Some of the books published by Pearson are Decision Support and Business Intelligence systems, Electromagnetic Field Theory, Computer Architecture and Organization, Managing Business Process Flows, and A Critical Companion to Compulsory English.