3 Review(s)

The objective of this book is to develop an understanding of the strategic management process in a dynamic and competitive global environment so that students are able to perform in the changing business environment. Strategic management is the process of understanding the role and functions of senior management, and how it plans and implements various strategies. Strategic management is an ongoing process that evaluates and controls the business and the industry in which the company is involved; assesses its competitors and sets goals and strategies to meet all the existing and potential competitors; and then reassesses each strategy regularly to determine how it has been implemented and whether it has succeeded or needs to be replaced by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment, or a new social, financial, or political environment. This book will help in understanding how strategic management has evolved over time, what strategies have been adopted by different organisations around the world, and what lessons students can learn from the approaches adopted by the different strategists and the organisations. The main objective of the book is to present strategic management concepts, issues and processes in a simplified, logical and sequential manner. Key features: Discusses new paradigms for managing challenges in corporate enterprises. Includes a separate chapter on mergers and acquisitions. Highlights strategy execution and implementation factors. Emphasizes organisational culture and its relevance in organisational effectiveness. Presents the ideas of prominent scholars in the field. In each chapter a case study is presented to put concepts in to perspective. Strategy Right Now in each chapter to highlight companies that are effectively using a strategic management concept.