3 Review(s)

A time-tested book that not only explores the basic concepts of strategic management but also links them with new thinking and technologies. Strategic Management is a combination of well-established concepts coupled with new ideas and challenges. The book argues that both the rational approach and the creative approach to strategic management are essential to enable students and practising managers to develop effective strategies. The creative aspects remain a unique feature of this text. This textbook presents the practical issues and problems of strategic management so that the compromises and constraints of real organisations are considered. The text also aims to stimulate critical appraisal of the major theories among its readers and explores the application of strategic theory to new areas.