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Strategic Management Concepts: A Competitive Advantage Approach, 18e is a skills-oriented book on the practical aspects of understanding strategic-management. Designed to enable students to learn “how to do strategic planning" over and above the mere learning of theories in strategy, this book empowers students and practicing managers with the latest skills and concepts needed to effectively formulate and efficiently implement strategic plans that can lead to sustainable competitive advantages for any type of business. Enriched with Indian case studies and examples, the book provides a transformative learning experience from grasping theoretical concepts to executing strategic ideas to action. Focused on learning by doing, the text includes an integrative model that appears in every chapter, how to construct strategic-planning matrices like SWOT analysis and the BCG matrices, how to perform strategic-planning analyses, such as EPS/EBIT and Corporate Valuation.