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Concepts in Strategic Management and Business Policy, 15e, has continued to develop around three key themes-globalization, innovation and sustainability-which was introduced in the previous edition. In the current order of things around the world, these three strategic issues comprise the cornerstone all organizations must build upon to push their businesses forward.In addition to this, the authors have taken a class-tested approach to strategy with New focus on environmental sustainability. This book contains a Strategic Management Model that runs through the first 12 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs.