3 Review(s)

Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivalled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. New to the edition: • Chapter 10: Business Ethics, Social Responsibility, and Environmental Sustainability and Chapter 11: Global and International Issues expanded by 30 percent to include new coverage of cultural and conceptual strategic-management differences across countries, ethics, workplace romance and sustainability etc.  • A brand new Cohesion Case on PepsiCo, Inc. (2013) provided. Students can apply strategy concepts to PepsiCo at the end of each chapter through brand new Assurance of Learning Exercises. • Fifty percent new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts • A boxed insert at the beginning of each chapter showcasing a company doing strategic management exceptionally well • New examples in all the chapters • New narrative on strategic management theory and concepts in every chapter • On an average, 15 new review questions provided at the end of each chapter • 22 brand new colour photographs to further illustrate “the practice of strategic management” • New research and theories of influential thinkers include at the end of each chapter • Every sentence and paragraph scrutinized, modified, clarified, deleted, streamlined, updated, and improved to enhance the content and presentation • New Indian case studies added to make it more useful for the Indian readers About  the Author Fred R. David and Forest R. David are father-son duo, and have published more than 50 journal articles. They actively assist businesses globally in doing strategic planning. They have written and published more than 100 management cases. Fred is the TranSouth Professor of Strategic Planning at Francis Marion University (FMU), South Carolina. Forest has taught strategic-management courses at Mississippi State University, Campbell University, and FMU. Currently, he serves as strategic planning consultant for various organizations.